– Remind potential clients of an item they might have considered purchasing in the past, encouraging them to come back and finish the deal.
– Raise brand awareness online by pushing your business to the front of your customers’ minds.
– Focus your advertising dollars on clients that you already know are interested in your products or services.
– Create an omnipresence so that you are the first person your customer thinks of when they are ready to buy.
– Promote an offer or sale to bring in new customers that are still on the fence about making that purchase.